Brand Manager

Overall Marketing and brands strategies:

• Take brand ownership
• Develop and execute goals and brand strategies according to the yearly Marketing Brand Plan
• Plan and execute the yearly ATL and BTL activities as in promotions, activations etc….
• Set yearly and quarterly goals/forecast in terms of sales, growth, and expenditures (budget)
• Continuously monitor and control budget expenditure, adjust and adapt where necessary.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Communications, planning and execution whether in house or through agencies assistance.
• Monitor product distribution and consumer reactions
• Develop promotional items and POS materials when applicable
• Anticipate bottlenecks

International brands management:

• Agreeing on all local execution plan to be in line with supplier global Brand strategy and objectives
• Follow-up with advertising agency on all activation, Media ATL/BTL as per plan and marketing budget
• Monthly reconciliation of Marketing spend vs planned investment and tracking settlements
• Submitting weekly reports to supplier & competition analysis
• Assuring all marketing activities are executed in the correct manner
• Follow-up on sales performance by channel
• POSM management
• Ensuring distribution and “perfect Display” while coordinating with Mechanizing head

Intra-Communication and Cooperation:

• Sharing and agreeing jointly with Internal structure (RM’s) on yearly plan
• Communicating all marketing related matters and catering according to regions needs
• Assuring that Stocks are in line with monthly sales budget (at times we might have a certain promotion were stock level should be more than monthly sales run rate)
• Physical visits to region to ensure a full understanding of the market and cater to its needs
• Suggests & Assist RM’s in ideas and ways to improve brand awareness and grow the brand
• Coordinating with channel manager on sales development

Reporting:

• Weekly reports to on key points of the above mentioned tasks.
• Detailed monthly reports of sales/stock/ vs. forecast and Margins.
• Monthly activity report of marketing events and promotions as well as its measurable effect on sales.
• Monthly activity report of competitor activities and price monitoring.

• Strong business acumen

• Degree or an MBA in business management or marketing.

• Good organizational skill

• Ability to manage multiple projects or product lines.

• Excellent written and verbal communication skills

• Strong research and analytical skills

• Ability to think creatively and innovatively

• Budget-management skills and proficiency

• Analytical skills to forecast and identify trends and challenges

A operar em Angola com empresas de distribuicao alimentar em Angola, o Grupo Webcor foi estabelecido em 1978, O maior mercado do grupo em Angola onde empregamos mais de 3,000 trabalhadores.