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Brand Manager

Webcor Group - Luanda, Luanda

Fechado

Contrato

Tipo contrato
Tempo indeterminado
Oferta aberta até
10/07/2017

Descrição

Cargo
Brand Manager
Número de vagas
1
Descrição da função

Overall Marketing and brands strategies:

  • Take brand ownership
  • Develop and execute goals and brand strategies according to the yearly Marketing Brand Plan
  • Plan and execute the yearly ATL and BTL activities as in promotions, activations etc….
  • Set yearly and quarterly goals/forecast in terms of sales, growth, and expenditures (budget)
  • Continuously monitor and control budget expenditure, adjust and adapt where necessary.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Communications, planning and execution whether in house or through agencies assistance.
  • Monitor product distribution and consumer reactions
  • Develop promotional items and POS materials when applicable
  • Anticipate bottlenecks

International brands management:

  • Agreeing on all local execution plan to be in line with supplier global Brand strategy and objectives
  • Follow-up with advertising agency on all activation, Media ATL/BTL as per plan and marketing budget
  • Monthly reconciliation of Marketing spend vs planned investment and tracking settlements
  • Submitting weekly reports to supplier & competition analysis
  • Assuring all marketing activities are executed in the correct manner
  • Follow-up on sales performance by channel
  • POSM management
  • Ensuring distribution and “perfect Display” while coordinating with Mechanizing head

Intra-Communication and Cooperation:

  • Sharing and agreeing jointly with Internal structure (RM’s) on yearly plan
  • Communicating all marketing related matters and catering according to regions needs
  • Assuring that Stocks are in line with monthly sales budget (at times we might have a certain promotion were stock level should be more than monthly sales run rate)
  • Physical visits to region to ensure a full understanding of the market and cater to its needs
  • Suggests & Assist RM’s in ideas and ways to improve brand awareness and grow the brand
  • Coordinating with channel manager on sales development

Reporting:

  • Weekly reports to on key points of the above mentioned tasks.
  • Detailed monthly reports of sales/stock/ vs. forecast and Margins.
  • Monthly activity report of marketing events and promotions as well as its measurable effect on sales.
  • Monthly activity report of competitor activities and price monitoring.

Requisitos

Titulação mínima
Bacharelato
Experiência exigida
2 Anos
Nacionalidade
Não definido
Línguas
Inglês, Angola - Línguas Nacionais
Area funcional
Competências
Não definido
Aptidões necessárias

  • Strong business acumen

  • Degree or an MBA in business management or marketing.

  • Good organizational skill

  • Ability to manage multiple projects or product lines.

  • Excellent written and verbal communication skills

  • Strong research and analytical skills

  • Ability to think creatively and innovatively

  • Budget-management skills and proficiency

  • Analytical skills to forecast and identify trends and challenges

Empregador

Nome do empregador

Webcor Group

Sobre a nossa empresa

A operar em Angola com empresas de distribuicao alimentar em Angola, o Grupo Webcor foi estabelecido em 1978, O maior mercado do grupo em Angola onde empregamos mais de 3,000 trabalhadores.

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